Privacy policy

Your privacy is important to me, and I want you to feel confident about how your personal information is handled when you visit my website.

This Privacy Policy explains what data I collect, how I use it, and your rights as a visitor to https://formlane.com.

1. Who I Am
This website is owned and operated by Formlane, the creative studio and portfolio of Alex Morgan, based in the Netherlands.

If you have any questions about this policy or your data, feel free to reach out:
📧 chuck@hopscotchbrand.com

2. What Data I Collect
I only collect the data that’s necessary to run this site and provide you with a smooth and helpful experience. This may include:

• Contact Information – if you fill in my contact form or email me, I’ll receive your name, email address, and any message you include.
• Newsletter Signup – if you subscribe to updates, I collect your email address with your consent.
• Analytics Data – I use tools like Google Analytics or Plausible to understand how the site is used (e.g. pages visited, time on site, device type). This data is anonymous and used to improve the site.
• Cookies – only the essentials (more below).

3. How I Use Your Data
Your data is used only for:

• Responding to your messages or project inquiries
• Sending you emails if you’ve signed up for my newsletter
• Improving the website through anonymous analytics

I do not sell or share your personal information with third parties for marketing purposes.

4. Cookies
This website may use minimal cookies to:

• Enable basic website functions
• Measure site usage (via analytics tools)

You can disable cookies in your browser settings at any time.

5. How Your Data Is Stored
Any personal data you submit (like messages or newsletter signups) is stored securely via trusted third-party platforms such as:

• Email services (e.g. Gmail)
• Newsletter tools (e.g. ConvertKit or Mailchimp)
• Hosting providers (e.g. Framer, Webflow, etc.)

These services comply with GDPR and store data securely.

6. Your Rights
As a visitor from the EU or elsewhere, you have the right to:

• Access your data
• Correct or delete your data
• Withdraw your consent at any time

If you’d like to do any of the above, just email me at chuck@hopscotchbrand.com and I’ll be happy to help.

7. Updates
This policy may be updated from time to time. The latest version will always be available on this page.