We’ve spent 20+ years shaping brands
and building creative strategies that
actually work—
We’ve spent 20+ years shaping brands and building creative strategies that actually work—
We’ve spent 20+ years shaping
brands and building creative strategies that actually work—
so when you call, you get the people who do the work, not someone reading from a brief they didn’t write. No account managers. No game of telephone. Just direct access to the minds behind the ideas. We’re small on purpose, because the best work happens when there’s nowhere to hide.
so when you call, you get the people who do the work, not someone reading from a brief they didn’t write. No account managers. No game of telephone. Just direct access to the minds behind the ideas. We’re small on purpose, because the best work happens when there’s nowhere to hide.
so when you call, you get the people who do the work, not someone reading from a brief they didn’t write. No account managers. No game of telephone. Just direct access to the minds behind the ideas. We’re small on purpose, because the best work happens when there’s nowhere to hide.

chuck williams
chuck@hopscotchbrand.com
chuck williams
chuck@hopscotchbrand.com
chuck williams
chuck@hopscotchbrand.com

curtis hemmert
curtis@hopscotchbrand.com
curtis hemmert
curtis@hopscotchbrand.com
curtis hemmert
curtis@hopscotchbrand.com

robb costello
robb@hopscotchbrand.com
robb costello
robb@hopscotchbrand.com
robb costello
robb@hopscotchbrand.com
our services
our services
our services
Brand Identity
Brand Strategy
Brand Audit
Naming
Website Design
Illustration
Photography
Print Collateral
Brand Identity
Brand Strategy
Brand Audit
Naming
Website Design
Illustration
Photography
Print Collateral
Brand Identity
Brand Strategy
Brand Audit
Naming
Website Design
Illustration
Photography
Print Collateral
AI generation
editorial design
event design
custom font design
package design
apparel design
video + animation
retail design
AI generation
editorial design
event design
custom font design
package design
apparel design
video + animation
retail design
AI generation
editorial design
event design
custom font design
package design
apparel design
video + animation
retail design
Our process
Our process
Our process
01
Discovery phase
We learn the business
before we touch the brand.
Discovery phase
We learn the business
before we touch the brand.
Discovery phase
We learn the business
before we touch the brand.
We start by listening. We talk with you and your team about where the brand came from, who buys from you and why, and what’s working or getting in the way. We look at everything you already have, including packaging, catalogs, your website and the photos on your phone. We also look at the competitors you’re up against.
What you do: One working session, about two hours, plus access to your existing materials.
What you get: A short summary of what we heard, what we noticed, and what we think the real problem is. Sometimes that problem isn’t the one you called us about.
We start by listening. We talk with you and your team about where the brand came from, who buys from you and why, and what’s working or getting in the way. We look at everything you already have, including packaging, catalogs, your website and the photos on your phone. We also look at the competitors you’re up against.
What you do: One working session, about two hours, plus access to your existing materials.
What you get: A short summary of what we heard, what we noticed, and what we think the real problem is. Sometimes that problem isn’t the one you called us about.
02
Direction
We agree on where
we're going before
we design anything.
Direction
We agree on where
we're going before
we design anything.
Direction
We agree on where we're going before we design anything.
We turn discovery into a clear creative direction: who the brand is for, how it should feel, and what it should never be. We show it with references, type, color and imagery. This lets you react to an idea before any time goes into finished design.
Here we also set the scope: what we’re making, how many pieces or pages, and what’s included. That way the budget and schedule are settled before work begins.
What you do: Review the direction and push back. This is the cheapest point in the project to change your mind.
What you get: A signed-off creative direction and a fixed-fee scope with a timeline.
We turn discovery into a clear creative direction: who the brand is for, how it should feel, and what it should never be. We show it with references, type, color and imagery. This lets you react to an idea before any time goes into finished design. Here we also set the scope: what we’re making, how many pieces or pages, and what’s included. That way the budget and schedule are settled before work begins.
What you do: Review the direction and push back. This is the cheapest point in the project to change your mind.
What you get: A signed-off creative direction and a fixed-fee scope with a timeline.
We turn discovery into a clear creative direction: who the brand is for, how it should feel, and what it should never be. We show it with references, type, color and imagery. This lets you react to an idea before any time goes into finished design.
Here we also set the scope: what we’re making, how many pieces or pages, and what’s included. That way the budget and schedule are settled before work begins.
What you do: Review the direction and push back. This is the cheapest point in the project to change your mind.
What you get: A signed-off creative direction and a fixed-fee scope with a timeline.
03
design
We make the work.
design
We make the work.
design
We make the work.
With the direction agreed, we design. For an identity, that's the mark, type, color and how they work together. For a catalog or brand book, that's the cover, the page system, and the key spreads that set the pace for the rest of the book. We present finished design, not rough sketches, and we explain the reasoning behind every choice.
What you do: Join a presentation and share feedback with the people who need to weigh in.
What you get: A complete first design you can judge as the real thing.
With the direction agreed, we design. For an identity, that's the mark, type, color and how they work together. For a catalog or brand book, that's the cover, the page system, and the key spreads that set the pace for the rest of the book. We present finished design, not rough sketches, and we explain the reasoning behind every choice.
What you do: Join a presentation and share feedback with the people who need to weigh in.
What you get: A complete first design you can judge as the real thing.
04
Refinement
We sharpen it
together.
Refinement
We sharpen it
together.
Refinement
We sharpen it together.
We take your feedback and refine it. Each project includes one round for bigger structural changes and two rounds for details, so it moves forward without stalling. Then we apply the work everywhere it needs to go: across every page, every package and every format.
What you do: Give consolidated feedback each round, one voice per decision.
What you get: Final, approved design across everything in the scope.
We take your feedback and refine it. Each project includes one round for bigger structural changes and two rounds for details, so it moves forward without stalling. Then we apply the work everywhere it needs to go: across every page, every package and every format.
What you do: Give consolidated feedback each round, one voice per decision.
What you get: Final, approved design across everything in the scope.
05
delivery
We see it all the
way out the door.
delivery
We see it all the
way out the door.
delivery
We see it all the
way out the door.
This is where most studios stop and we don't. We prepare press-ready files, specify paper and finishes, work directly with your printer, and attend the press check so the color you approved is the color you get. For identity work, you receive a complete, organized file system and clear guidelines your team can actually use.
What you do: Approve the final proofs.
What you get: Finished work in hand, and every file you need to keep using it.
This is where most studios stop and we don't. We prepare press-ready files, specify paper and finishes, work directly with your printer, and attend the press check so the color you approved is the color you get. For identity work, you receive a complete, organized file system and clear guidelines your team can actually use.
What you do: Approve the final proofs.
What you get: Finished work in hand, and every file you need to keep using it.
what to expect
what to expect
fixed fees:
direct access:
typical timelines:
fixed fees:
direct access:
typical timelines:
fixed fees:
You'll know the cost before we start. No hourly billing and no surprise change orders.
direct access:
You work with the people doing the work, not an account layer between you and them.
typical timelines:
3–4 weeks for a lookbook, 6–8 weeks for a catalog, and 10–14 weeks for a brand book or full identity system.
You'll know the cost before we start. No hourly billing and no surprise change orders.
You work with the people doing the work, not an account layer between you and them.
3–4 weeks for a lookbook, 6–8 weeks for a catalog, and 10–14 weeks for a brand book or full identity system.
You'll know the cost before we start. No hourly billing and no surprise change orders.
You work with the people doing the work, not an account layer between you and them.
3–4 weeks for a lookbook, 6–8 weeks for a catalog, and 10–14 weeks for a brand book or full identity system.
ready to start a
project? let’s talk
ready to start a project? let’s talk
ready to start a project? let’s talk